Yes, they are both VERY different companies, but still overlap in many areas and thus are compared quite frequently. However, I have always maintained that Google really knows how to innovate, while Apple really knows how to make and market a product. I have been getting the feeling that Apple has peaked. Meanwhile, Google has really been impressing me in the last year and appears ready to dethrone the ever-popular fruit branded tech giant. So when I say “the new Apple” I suppose I mean the new tech company that everyone is talking about. Apple was in a bit of a lull for a while before its meteoric rise from the iPhone 1 (2007) to iPhone 5 (2012). Maybe its now Google’s turn to blow everyone away for 5 years straight.
Apple, being so huge and without Steve Jobs, has lots is innovation momentum. To use another physics term, their sheer size means there is a lot of inertia when it comes to developing , innovating and rolling out new products in a profitable manner. Apple needs another killer iToy to generate some interest without cannibalizing sales from its other products. It is quickly losing market share to Android and they don’t seem to be breaking into any new sectors or areas of specialization. At this point, they are a 1 trick pony with the iPhone. It needs a successor.
Google on the other hand, has a wide array of innovative products and services coming down the pipe on top of their already diverse portfolio of existing products.
- Google’s driverless car
- Google Fiber
- Google TV
The driverless car is the one that has me the most excited. There was a good article in Forbes recently about it. Since the computer-driven cars are so efficient and can coordinate with other driverless cars:
- reduce traffic accidents by 90%
- reduce wasted commute time and energy by 90%
- allowing cars to go faster, operate closer together and choose more effective routes
- reduce the number of cars by 90%
- A driverless vehicle could be shared, delivering and parking itself when and where it is needed
The potential here is massive!
Google Fiber looks quite promising too. It is only in Kansas City right now, but offers unmatched speed and pricing. As someone who strongly dislikes Rogers, I believe the industry is in need of some good competition. Whether it will make it into Canada is another story, but they are certainly raising the bar.
Anyways, Google seems to really be pressing forward and working on really great new ideas that could be quite profitable too, while Apple continues to simply trot out flat screen displays of varying sizes with diminishing fanfare. Since I love seeing what Wall Street thinks of these companies, a quick check on Google Finance shows that in the last 3 months, Apple is down almost 30% while Google is up almost 12%.