With smartphone usage increasing every year, the platform battle continues to rage on between the big 3: Microsoft, Apple and Android. Here at GiantGoat we usually test our sites in Android and iOS. Windows Phone seems to be eating some dust while proclaiming “me too! me too!”.
Recently, Microsoft started a new ad campaign called The Windows Phone Challenge, aka “Smoked by Windows Phone” in which patrons of the Microsoft Store can compete against the new Windows phone on a variety of task-based speed tests. The idea is simple: if your phone does the task faster, you win $1,000!
When I first heard about this I had 2 thoughts:
- That is quite the bold wager
- This will backfire very soon
With the mobile market being so competitive, this type of advertising certainly is not new. However, as a new owner of the Samsung Galaxy Nexus, I don’t really believe the new Windows phone is in fact faster (just an assumption). I mean the Nexus is just so…fast…and awesome. How can the Windows Phone compete with the dual core Nexus? Our office is almost exclusively Android users so perhaps I am
a bit quite biased. Nevertheless, I was happy to see Microsoft doing this because I like the attempt at objective transparency in a marketplace bursting with flashy, misleading ads and uninformed consumers.
The reason I thought it would backfire is that developers love a challenge. Especially if its pitting you against Microsoft. Surely Microsoft realized that eventually someone would fine-tune their hardware-unlocked, over-clocked Android (or something to that extent) to win.
Well it was not long before the inevitable backfire. No surprise the Nexus took the prize – and it was done without any super geek magic too! MS decided to split some hairs regarding the fine print for the contest and deny the patron his prize. Well that did not go over well with the blogging community and MS quickly issued an apology.
Overall, I do like heads-up comparisons they are trying to get consumers to do. However, they should take a lesson from Apple and just stick to comparisons where they know they will win. Or better yet, be a good sport when you lose your own challenge.